Drive commercial impact with confidence
Marketing strategy that’s closely aligned to your business goals. No fluff. Faster time to value.
Priyanka NathFounder & Fractional CMO
Scale your startup fasterwith a Fractional CMO.
APAC and global leadership roles at
Open to fractional, advisory or on-demand. Tell me about your business
17 YEARS · APAC & GLOBAL REMITS · SINGAPORE
01 · TRACTIONFounder-led salesYou’ve nailed product-market fit. Growth still runs on you.
02 · THE CRUXThe decisive pointStrategy, ICP, channels, resourcing — the choices that decide the curve.
03 · THE CLIMBA repeatable engineAn integrated plan, executed and measured. Growth compounds.
01The situation
Transform your business: fix critical gaps today, build capabilities for tomorrow.
Strengthen your marketing muscle
Get an experienced leader or coach for your in-house marketing team.
Engage with flexibility
Expertise that’s right-sized for your business needs. Hire me as a key member of your leadership team or as an on-demand advisor.
02The plan
Prioritize what matters most to your business.
Strategy that turns into action — not a deck that gets handed off.
01 · THE ASCENT
Grow
Drive scaled acquisition post PMF. Expand to new products, channels or markets.
- Align marketing goals to business objectives
- Assess resourcing and capabilities
- Plan for the future with an opportunities roadmap
- Build an integrated marketing plan across content, channels and customer experience
Optimize
Make your marketing more sustainable. Pivot to value-based outcomes.
- Review unit economics vs. marketing ROI goals
- Assess channel strategy and spend vs. contribution
- Audit E2E customer journey from creative to conversion
- Prioritize opportunities for improvement
03What clients say
What founders say after the work.
“Her insights were not only strategic but also deeply actionable… we went from one client to multiple paid clients.”
Priyanka joined our team as an advisor through Loyal VC. At the time, we were an early-stage startup with just one client, still in the process of finding our product-market fit. Through regular calls, Priyanka worked closely with us, identifying the gaps and helping us refine our messaging. Over the next 3 to 4 months, we saw a significant shift: our communication became sharper, our confidence grew, and we went from one client to multiple paid clients. If you’re looking to scale or transform your marketing — particularly for series A & B, Priyanka is the person you want in your corner.
1 → multiplepaid clients, over 3–4 months
Founder @ Dehurdle
“Priyanka gives targeted practical advice. She understands marketing inside out: from strategy to the tiniest productivity tools… I feel very supported.”
CEO and Co-Founder @ Spaciously
“…offered deep, well-structured insights… practical and commercially feasible solutions. Priyanka is professional, prepared, and personable which made her a joy to work with!”
Co-founder @ Talk Your Heart Out
“I highly recommend Priyanka Nath for any founders struggling with product market fit, GTM strategy, or scaling… which should encompass 99% of founders!”
99%of founders, in his words
Founder & Product Leader
Priyanka Nath · SingaporeMeet the founder
Priyanka Nath
- 17 years of integrated marketing experience across Asia-Pacific and global remits
- Capabilities: digital strategy, growth & performance marketing
- Diverse industries: travel tech, eCommerce, B2C and B2B SaaS
- Angel investor and startup mentor
I’ve worked in leadership roles across top global companies:
04Engage on your own terms
Which fraction do you need?
From a single session to 1–3 embedded days a week.
Start Small
On-Demand
Works best for ad hoc or one-off support for key inflection points.
- Stage
- Bootstrapped, Seed & Series A
- Cadence
- 30 or 45 mins, 1:1 video call
- Commitment
- No minimum commitment
- Fee
- 30 mins: $175 · 45 mins: $250
Level Up
Advisory
Works best for startups that need ongoing advisory input and expertise.
- Stage
- Seed & Series A
- Cadence
- 4 hours a week including 2 video calls with founder & marketing team
- Commitment
- Minimum commitment: 3 months
- Fee
- Custom pricing
Accelerate
Fractional CMO
Works best if you need a senior marketer embedded in your team.
- Stage
- Series A & Series B
- Cadence
- 1–3 days a week, hybrid (SG based) or remote
- Commitment
- Minimum commitment: 6 months
- Fee
- Custom pricing
Get started
External facing (eg. press or investor presentations)
Full details and every question founders ask — on the how-it-works page.
05Questions founders ask
Frequently asked questions
What is a Fractional CMO? How does this work?
A Fractional CMO (Chief Marketing Officer) is a senior marketer who is part of your leadership team, but works part-time (typically 1 – 3 days a week) vs. a full time CMO.
On average, he / she has 15+ years of marketing experience and has a strong track record of managing teams. Although a fractional CMO is not a permanent hire, he / she operates as a business leader and is accountable for delivering results. Fractional CMOs tend to be hired on a day rate or a monthly retainer basis. They can come on board for 3-6 months or longer depending on the needs of the business.
How do I know if I need a Fractional CMO? What are the signs to watch out for?
If you run a startup or scaleup that requires leadership expertise and deep functional experience, but you can’t afford to hire a full-time CMO — then it’s likely you need a Fractional CMO.
I’m not sure about what kind of marketing support I need. What should I do?
No problem! I know the world of marketing and fractional talent can seem complex at first glance. Take a look at the engagement options available from fractional to on-demand expertise. If that doesn’t help, feel free to email me with your questions.
I’m interested! What happens next?
That’s great! Tell me about your business to get started. I look forward to getting to know you.
If there’s a fit, I will send over an initial proposal & scope of work to you after our discussion. Once we’re aligned, we’ll sign an MSA and get started.
Alternatively, if you’re just looking for strategic expertise on a one-off or ad-hoc basis vs. a longer time frame, you can book a 30 min or 45 min strategy session right away.
06Insights on marketing
View all No theory. Just what works.
Why You Shouldn’t Start Performance Marketing Before Product-Market Fit
Learn why there’s likely too much noise, not enough signals for this to be effective.
Read the memo
Your First Marketing Hire: A Guide for Startups
Who to hire first, when to hire them, and how to set them up to succeed.
Read the memo
Marketing for Startups: A Full-Funnel Strategy For Sustainable Growth
Run the full funnel — brand and performance together — for growth that compounds.
Read the memoPrefer something you can use today? Start with the toolkits.
