Memos from the operating seat.
Growth strategy, performance marketing, brand and hiring — written the way I practice it: first principles, commercial outcomes, no fluff.
Why You Shouldn’t Start Performance Marketing Before Product-Market Fit
Learn why there’s likely too much noise, not enough signals for this to be effective.
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Your First Marketing Hire: A Guide for Startups
Who to hire first, when to hire them, and how to set them up to succeed.
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Marketing for Startups: A Full-Funnel Strategy For Sustainable Growth
Run the full funnel — brand and performance together — for growth that compounds.
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Marketing for Startups: How to Scale Performance Marketing
The Walk stage: scale what works without letting CAC run away from you.
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Marketing for Startups: How to Build a Growth Engine from Scratch
The Crawl stage: your first paid channels, tracking and creative — done in the right order.
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Brand vs. Performance Marketing for Startups and Scaleups
It was never either/or. How the two work together — and what to fund at your stage.
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Performance Marketing for Startups: When and How to start the Journey
The readiness checklist before your first paid dollar goes out the door.
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Future Proof your Marketing with Commercial Acumen and Testing
Commercial fluency and a testing culture — the two habits that outlast any channel.
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Growth Strategy for Startups: Assess Go-to-Market Options
Sales-led, product-led, marketing-led or partner-led — how to choose your GTM motion.
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Growth Strategy for Startups: Validate Foundations and PMF, Set Goals
Prove the foundations before you pour fuel: PMF signals and goals that mean something.
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Growth Strategy for Startups: Start strong, get the fundamentals right
The fundamentals-first growth series opener: strategy before spend.
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