01 · THE ASCENT

Build an acquisition marketing plan for the 0-1 stage of your startup.

You’ve nailed product-market fit. Congratulations! What’s next? The transformation from initial traction to a scalable growth engine.

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In her words

If this sounds daunting, I can help.

We know growth comes in many shapes and sizes — some sustainable, some not. You’re more likely to succeed if your acquisition plan aligns to your business model, financial expectations, and available resources.

As a Fractional CMO or advisor for your startup, I can help you build a solid foundation for growth.

I will develop an integrated acquisition plan in collaboration with your in-house marketing team or agencies. I won’t just “hand off” a bunch of pretty slides, I’ll be there for the journey after to ensure strategy translates to effective action.

01The engagement, staged

Discovery → Diagnosis → Co-build & launch.

DISCOVERY

Strategy review and alignment

Understand business ambitions and expected timelines
Reconfirm and validate Product-Market Fit
Align marketing goals to business objectives
Assess budgets and resourcing

DIAGNOSIS

Capabilities and readiness

Value proposition, messaging and core creative assets
Target audience: review Ideal Customer Profile (ICP), size addressable audiences
Digital assets & infrastructure: app/website, CRM, social media platforms
People and skills check

CO-BUILD & LAUNCH

An integrated marketing roadmap

Prioritized routes or channels (paid / organic) to test
Audience targeting and messaging focus
Success metrics & key performance indicators (KPIs)
Supervise execution & track results; pivot as needed
Expansion or new test & learn opportunities
Recommendations to optimize customer acquisition

02Why it pays

What are the benefits of an acquisition marketing plan?

Start strong, avoid errors. Build a repeatable growth motion from strategy to tactics.
Scale revenue, improve marketing effectiveness: prioritize the right channels for greater business impact and optimized customer acquisition cost (CAC).
Create a superior acquisition and onboarding experience: amplify ‘aha’ moments or address points of friction across the user journey.
Secure your next funding round: hit critical business milestones for existing or potential investors.
Future-proof your marketing: invest in new capabilities and infrastructure as you scale.

03Choose your own path to growth

Engage on your own terms.

Start Small

On-Demand

Works best for ad hoc or one-off support for key inflection points.

Stage: Bootstrapped, Seed & Series A
Cadence: 30 or 45 mins, 1:1 video call
Commitment: No minimum commitment
Fee: 30 mins: $175 · 45 mins: $250

Book 30 min Book 45 min

3–5 session packages available

Level Up

Advisory

Works best for startups that need ongoing advisory input and expertise.

Stage: Seed & Series A
Cadence: 4 hours a week including 2 video calls with founder & marketing team
Commitment: Minimum commitment: 3 months
Fee: Custom pricing

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Accelerate

Fractional CMO

Works best if you need a senior marketer embedded in your team.

Stage: Series A & Series B
Cadence: 1–3 days a week, hybrid (SG based) or remote
Commitment: Minimum commitment: 6 months
Fee: Custom pricing

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External facing (eg. press or investor presentations)

I’m not sure about what kind of marketing support I need. What should I do?

No problem! I know the world of marketing and fractional talent can seem complex at first glance. Take a look at the engagement options available from fractional to on-demand expertise. If that doesn’t help, feel free to email me with your questions.

I’m interested! What happens next?

That’s great! Tell me about your business to get started. I look forward to getting to know you.

If there’s a fit, I will send over an initial proposal & scope of work to you after our discussion. Once we’re aligned, we’ll sign an MSA and get started.

Alternatively, if you’re just looking for strategic expertise on a one-off or ad-hoc basis vs. a longer time frame, you can book a 30 min or 45 min strategy session right away.

Insights on growth

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