Market selection and sequencing
Which markets, in what order, against what you can resource. Mapped to the sales and commercial plan.
Singapore · SEA · Global
Rooted in Singapore. Built to go global.
Scale smart with a fractional CMO. Right-sized to your stage and budget.
The Singapore reality
Day 1. And you’re already planning cross-border.
Many B2B founders in Singapore are already selling into a second or third market before they’ve built much of a marketing function.
That’s what happens when the home market is small — you’re looking at Australia or the US while you’re still working out how your GTM motion should run at home. Very little of it transfers.
A Fractional CMO can help you figure it out. Without the burn.
I join your leadership team part-time and take ownership of the marketing outcome. I work inside your team and alongside your agencies, and I stay through execution — I won’t hand over a set of slides and disappear.
01The cross-border work
Three jobs, done in order.
Building the acquisition motion
Positioning, messaging, insights and channels for a market where nobody knows you.
Measuring and pruning
What each market is returning, and which to keep funding.
02What founders say
Across the region, verbatim.
“Her insights were not only strategic but also deeply actionable… we went from one client to multiple paid clients.”
Priyanka joined our team as an advisor through Loyal VC. At the time, we were an early-stage startup with just one client, still in the process of finding our product-market fit. Through regular calls, Priyanka worked closely with us, identifying the gaps and helping us refine our messaging. Over the next 3 to 4 months, we saw a significant shift: our communication became sharper, our confidence grew, and we went from one client to multiple paid clients. If you’re looking to scale or transform your marketing — particularly for series A & B, Priyanka is the person you want in your corner.
1 → multiplepaid clients, over 3–4 months
Founder @ Dehurdle
“…offered deep, well-structured insights… practical and commercially feasible solutions. Priyanka is professional, prepared, and personable which made her a joy to work with!”
Co-founder @ Talk Your Heart Out
“Her advice was thoughtful, practical, and immediately changed how we are approaching our launch. I would highly recommend her to any founder looking for clear, actionable guidance.”
Founder, Foo-D
Who you’d be working with
Priyanka Nath
17 years in marketing leadership at Google, Expedia and Dell, across APAC and global remits. At Google I led performance marketing for the APAC region across six business units, with a team delivering $700M+ in annual revenue. At Expedia I led global hotel supply acquisition, prioritising markets and balancing volume against value, and grew the online channel 3x.
These days I work with founders: as a fractional CMO, an advisor to VC portfolios, and a mentor in the Singapore ecosystem.
Portfolio Advisor
Loyal VCWavemaker
Accelerator Mentor
StartupbootcampGoogle for StartupsSMU Institute of Innovation & EntrepreneurshipVenture SparkTenity
Angel Investor
Epic Angels
Masterclasses for VC portfolios
Jungle VenturesOpenspace VenturesWavemaker PartnersDSG Consumer Partners
03Engage on your own terms
Right-sized to your stage and budget.
Start Small
On-Demand
Works best for ad hoc or one-off support for key inflection points.
- Stage
- Bootstrapped, Seed & Series A
- Cadence
- 30 or 45 mins, 1:1 video call
- Commitment
- No minimum commitment
- Fee
- 30 mins: $175 · 45 mins: $250
Level Up
Advisory
Works best for startups that need ongoing advisory input and expertise.
- Stage
- Seed & Series A
- Cadence
- 4 hours a week including 2 video calls with founder & marketing team
- Commitment
- Minimum commitment: 3 months
- Fee
- Custom pricing
Accelerate
Fractional CMO
Works best if you need a senior marketer embedded in your team.
- Stage
- Series A & Series B
- Cadence
- 1–3 days a week, hybrid (SG based) or remote
- Commitment
- Minimum commitment: 6 months
- Fee
- Custom pricing
Get started
External facing (eg. press or investor presentations)
04Questions founders ask
Asked from Singapore.
What does a fractional CMO in Singapore do?
A fractional CMO is a senior marketing leader who joins your leadership team part-time and owns the business outcome, rather than advising from the outside. Most have 15+ years of experience and are engaged on a day rate or monthly retainer, with a potential upside for exceeding aligned targets.
How much does a fractional CMO cost?
Most engagements are priced on a day rate or a monthly retainer. Day rates typically run $1,000–$1,500, and hourly rates $150–$300 at mid-level, $300+ for senior executives. Some engagements include equity.
When is a fractional CMO not the right choice?
At pre-seed [or pre product market fit] it’s usually overkill — advisory or coaching sessions will serve you better. And once marketing needs full-time leadership day to day, a full-time hire makes more sense. Series B is the typical tipping point.
How is this different from hiring an agency?
An agency executes a defined scope, usually one channel or deliverable, across many clients. A fractional CMO is embedded in your leadership team and owns marketing end to end. If you already have a senior marketing leader [VP/CMO] and you need help with execution, then an agency is the right call. If your gap is strategy or deciding what to build, that’s this role.
How do you measure success, and what happens in the first 90 days?
Success metrics are agreed before we start, tied to business results rather than activity counts. The first few weeks are diagnostic, then a 30/60/90 plan with clear priorities — and an execution path that fits your resourcing and the milestones the business is already working toward.
Can a fractional CMO help with expansion into Australia, the US or the region?
Yes, and for most Singapore B2B startups that’s the main reason to bring one in. The upfront work is usually deciding which markets to go after and in what order [prioritization and allocation of resources], then what has to change in positioning, channels [demand generation], partnerships and sales/BD support for each.
Do you work with companies outside Singapore?
Yes. I’m based in Singapore and work with companies across the APAC region, as well as Singapore-headquartered companies selling into the US and beyond.
