Start Small
On-Demand
Works best for ad hoc or one-off support for key inflection points.
- Stage
- Bootstrapped, Seed & Series A
- Cadence
- 30 or 45 mins, 1:1 video call
- Commitment
- No minimum commitment
- Fee
- 30 mins: $175 · 45 mins: $250
Practical how-tos to help you validate assumptions, make smarter decisions, and move faster — whether it’s 0-1 or later stages of growth. No theory. Just tools that work.

A Comprehensive Growth Playbook for B2B Startups in SE Asia.
Read the memo
Transform user interviews from casual conversations into a repeatable process that de-risks product decisions.
Read the memo
Misaligned messaging. Products nobody wants. Wasted ad spend. The cost of ignoring clarity compounds quickly. Instead, start with the foundations that matter.
Read the memo
35+ strategic questions to assess talent and build your A Team.
Read the memoOn-Demand
Works best for ad hoc or one-off support for key inflection points.
Advisory
Works best for startups that need ongoing advisory input and expertise.
Fractional CMO
Works best if you need a senior marketer embedded in your team.
External facing (eg. press or investor presentations)
The next step
If there’s a fit, I’ll send over an initial proposal and scope of work after our discussion. Or book a strategy session right away — no minimum commitment.