The Empathy Funnel: From Interview to Insight
Move from broad context to specific pain points to solution validation.
Three Stages to Uncover What Users Actually Need
Move from broad context to specific pain points to solution validation.
Stage 1: Build Empathy & Context
Understand the ground truth of your users’ workflows. How they work, what takes time, and where inefficiencies exist — before you pitch any solution.
Stage 2: Identify Pain
Validate whether the problem you think exists actually matters to them. Learn to distinguish between nice-to-have frustrations and blockers that stand in the way of their top priorities.
Stage 3: Validate Your Solution
Test your proposed approach with questions that uncover gaps, integration challenges, and willingness to pay. Get a signal on whether you’re solving a problem worth solving.
How to Use the Guide
- Screen and finalize 10-15 interviews with each audience segment. Learn tips on successful recruitment.
- Before each interview, note down firmographic [e.g. company size/vertical] and user-level [e.g. designation] details.
- Section 1: PEOPLE. Understand who you’re talking to. Build context and rapport.
- Section 2: PAIN. Identify and size gaps and opportunities.
- Section 3: SOLUTIONS. Showcase your MVP, validate fit and readiness.
Stop Running Interviews on Instinct
Download the template and start uncovering insights that can shape your product roadmap.
